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Deliverability: Engage and Re-Engage
Have you checked on your subscriber engagement lately? Many email marketers have the goal of building as large of a list as possible. After all, you can't send effective campaigns, if you don't have...
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6 Ways to Improve Your Email Marketing with Report Data
Email Marketing provides unparalleled feedback for marketers on how campaigns performed. Are you taking advantage of all of this great data? In email marketing, your job doesn't end when you hit "Send"...
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Great Email Newsletters Rely on Great Content
Your organization’s email newsletter is only as good — and successful — as the content you create. Subscribers will sign up because they trust your content is worth reading. They will keep reading your...
View ArticleDigital East 2012: Email Marketing is Still King
We just got back from Digital East 2012 in Washington, D.C., and the message couldn't be any clearer: Email Marketing is the most effective marketing channel with the best analytics and the highest...
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Top Email Marketing Questions: Deliverability and Spam Filters
Here at Contactology, our support team loves working with our customers to get best results from their email marketing program. And while the team is always just a click or a call away, we thought...
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White Label Resellers: Offer Customized Email Marketing Software, Increase...
White Label Email Marketing with Contactology is already a powerful way to increase revenue and add billable services for your customers. We've made our White Label email program even more powerful...
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Click-to-Open Rate: The Email Marketing Metric You Should Be Watching
Email outperforms nearly all other marketing channels because of the great analytics — the detailed reports that track how campaigns performed. Most marketers keep a close eye on the click-thru rate...
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5 Holiday Email Tips for 2012
It's the end of the year. Is your marketing strategy ready? Whether your organization is dependent on donations or a sales cycle, the last several weeks of the year are a crucial time to engage...
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Five Things Email Marketers Can Learn from the Obama Campaign
Staffers for President Barack Obama's re-election campaign have revealed some of the email marketing tactics that guided their strategy for the 2012 re-election campaign. "Hey" — The Most Successful...
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Free Webinar: List Growth Tactics
Tuesday, December 18 at 1 p.m. EST (UTC -05:00) In email marketing, your subscriber base is your most valuable asset. The best-designed campaigns or most effective subject lines only matter as much as...
View Article5 Email Marketing Resolutions for 2013
It's a new year and one of our resolutions is writing a blog post that ties dieting and email marketing together. Check! Look at a few resolutions and then add your own. // Think Big (Picture) This...
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10 Tactics for Email List Growth
Watch the Webinar Any effective email marketing program has to include effective strategies for list growth. You can't enjoy the great ROI of email unless you have opted-in subscribers to send to....
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Stand Out with Symbols in Your Email Subject Line
The first impression every subscriber has is your email subject line. It is the gatekeeper that either encourages the reader to pass through to engagement or to ignore you. And as the ROI of email...
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Here We Grow Again
Contactology’s mission is to offer simple, powerful tools that can help anyone become an Email Marketing Superhero. Well, we're getting it done. We recently moved our headquarters in Durham, N.C. We...
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Contactology Team Members Participate in MLK Service Project
Contactology team members swapped "@" symbols for paint brushes and rollers for a few hours to celebrate Martin Luther King Day. The project — painting a computer lab at the Salvation Army Boys &...
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Email Marketing Superhero: Mitzvah Market Builds Success Through Great Email...
SUMMARY: With a great strategy for delivering highly relevant email content to an engaged subscriber base, Mitzvah Market averages open rates higher than 30 percent and click thru rates that routinely...
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Autoresponders: Get the Most out of Welcome Messages
Sometimes called a triggered messages, an autoresponder is a great way to send your subscribers a "Welcome" Message when they opt in to your newsletter list. An Autoresponder Message from SmartFile You...
View ArticleContactology Insight: iPhone leads all mobile and desktop email clients
The iPhone is the most popular email client, according to an analysis of millions of email marketing messages sent by Contactology users. We examined the devices, desktop and webmail clients used in...
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Email Summit: Great Insight to Help Your Email Optimization
We just returned from Email Summit 2013, a week in Las Vegas dedicated to email optimization and improving the results of email marketing. Our Own Will Elliott Leads a Roundtable Discussion For email...
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Email Marketing Superhero: 'Air Filters Delivered' Uses Marketing Automation...
SUMMARY: Air Filters Delivered uses autoresponders and other marketing automation tools to keep customers returning and buying. WHO: Air Filters Delivered is an online retailer specializing in home air...
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